Ep. 472: Building an Outdoor Brand from Scratch - James Collie
I don't know about you, but after a long hike in the sun, an ice cold drink sounds pretty spectacular.
In an effort to do just that, James Collie noticed there weren't any products on the market to make that easy to accomplish. He decided to put garbage bags inside his day pack to hold ice. The results were dismal. He had a soaking wet back, wet gear, and an overall terrible experience trying to solve the problem.
It wouldn't be for another 20 years before he made a legitimate effort to do something about it. Thus, ICEMULE Coolers was born. They make the world's best wearable cooler. After five years, ICEMULE has built a name for itself and we get to hear the inside story of solving this problem in the outdoor industry from scratch.
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