Ep.514: North Face Climber and Alpine Start Coffee Founder - Matt Segal
Growing up, Matt was an unlikely candidate to become a professional climber. Mostly because the southern beaches of Florida were his home. However, early on he showed promising climbing ability and began competing all over the country and world.
After moving out to Colorado he began doing things very few climbers were doing, garnering the attention of The North Face. He signed with them and did climbs and expeditions all over the world. Noticing the lack of quality coffee on the market for backcountry sports, Matt’s mind began working.
When back home in Colorado he would experiment with instant coffee combinations until he was satisfied. After talking his sister and some friends into going in with him, they started Alpine Start, the premier instant coffee for backpackers, climbers, and anyone in the adventure sports world.
Today we’re talking to Matt about his story and how he balancing life on the rock and life in the business world.
**ANNOUNCEMENT** ADVENTURE GRANT APPLICATION OPEN
Go to athleticbrewing.com/adventure-grant-application to apply for our first ever $1,000 adventure grant, funded by Athletic Brewing Company!
Follow the link for all the rules and instructions for how to apply!
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